Brent green is a creative director copywriter author professional speaker and consultant focused on articulating the stories of the baby boomer generation author of marketing to leading edge baby boomers perceptions principles practices predictions pmp 2004 and 2006 brent has spoken widely at conferences about the boomer segment and the unprecedented reorientation of western countri. Marketing to leading edge baby boomers is a classic in the same sense as positioning by ries and trout guerilla marketing by jay conrad levinson who also endorsed mr greens book and influence by cialdini. By 2010 30 percent of the us population will be over age 50 even today the over 50 segment has 750 billion in spending power and controls a majority of the nations assets the generations front runners are leading edge baby boomers founders of modern youth culture and then yuppie materialism these early boomers have proven that they dont just occupy life stages they transform them. Marketing to leading edge baby boomers perceptions principles practices predictions by green brent publication date 2006 topics baby boom generation united states baby boom generation economic aspects united states older consumers united states market segmentation united states marketing baby boom generation baby