Australias media bill could become law fairly soon despite google and facebook objections minister says published tue feb 9 2021 236 am est updated tue feb 9 2021 257 am est. Australia has passed a new law that will require digital platforms like facebook and google to pay local media outlets and publishers to link their content in news feeds or search results. Australias media ownership laws were drafted during an analogue era before the internet when the media landscape was dominated by print newspapers and commercial radio and tv services advances in technology now allow digital content from anywhere in the world to be accessed instantly through computers smartphones or smart tvs. Australia has passed a new law that will force tech companies to pay publishers for news content setting the stage for potential similar action in other countries. The media bargaining law is designed to fix a power imbalance between the digital platforms and organisations providing standards and allowing organisations to be paid for content
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