The best textbook for managers on the mechanics of customer relationship management crm the crm handbook provides an in depth analysis of the theories behind customer company interaction its a standout in a field thats filled with squishy books that go on at length about how important crm is but which lack details. The crm handbook provides an outstanding roadmap for putting human contact relevant accurate informed human contact back at the heart of the business customer relationship thats the challenge and the sole goal of customer relationship management charles d morgan ceo and company leader axiom corporation. Customer relation management crm technology promises to help your enterprise do just that but implementing crm presents unprecedented challenges throughout the organization in the crm handbook leading crm expert jill dych concise to the point best practices for maki to compete effectively todays organizations seek to become customer . Most of historys great thinkers however were not in business in business you have to know your customer and understand how your company interacts with him or her the current term for this is customer relationship management crm and the crm handbook is the best textbook for managers on the mechanics of crm its a standout in a field thats filled with squishy books that go on at length about how important crm is but which lack details. Buy crm handbook the a business guide to customer relationship management a business guide to customer relationship management information technology 01 by dyche jill isbn 8601416562599 from amazons book store everyday low prices and free delivery on eligible orders